• “Shorts” = Instagram Reels/TikTok/Youtube shorts
  • Basically the same in terms of platform logic, you can repost the same content to all platform
  • But usually don’t work well, because the algorithm prefer different content
  • Reels: more diverse kind of content, no specific culture, favours brands, faceless videos. Global audience
  • TikTok: more US culture based, favours face videos (banned in India, Hong Kong etc)
  • Youtube shorts: more localised to your language, favours face videos, highly entertainment focus (less educational content)

chapter 0.mp4