• Why is it so hard to make viral shorts? (skip if it’s hard to understand)
    • Shorts is all about culture and sub-culture.
    • And it’s hard to engineer culture.
    • That’s why you can programmatically and automatically yield great results in other marketing channels like SEO/ads/cold email, but not shorts.
    • Shorts is not about supply and demand, but about attention and resonation from the mass.
  • Therefore this is the key to go viral using shorts:

    1. understand very well your target audience (what do they like to do? what page/account do they follow? what post/reels do they like?

    2. what kind of culture and sub-culture do they like? (memes? anime? gym?

    3. what are the biggest viral account they’re following right now?

      chapter 1.mp4