• A Reels have several variables that will affect its distribution and virality:

  • Content variable (you can control)

    • The video ✅
    • Caption
    • Audio
    • Hashtag
    • Audience interest

  • Performance metrics (you can’t control)

    • Watch time (retention) ✅
    • Replay
    • Likes
    • Share
    • Comment
    • Save
    • Impression

    chapter3.mp4

https://www.instagram.com/p/C7Juu3HxYw3/

https://www.instagram.com/p/C6biLItymv8/